Our toy range has seen the creation of our WOW Toy program. In 2009 we introduced a new concept with import toys at special prices. For 2013 this has now progressed to four colour display stands and a program of activity for Spring and Autumn of each year.
Whilst the majority of our customers accommodate a 1m layout plan we do have an extensive range covering craft, games, puzzles and specific boy / girl layout plans.
Our core toy range consists of both branded and unbranded product. We recognise the need for the everyday pocket money product at under £5 albeit the branded ranges continue to drive the market.
Disney Cars, Moshi Monsters, Disney Planes, Foil bag promotions are all examples of lines that are driving the market in 2013 despite higher prices.